EU Readiness Scan

Seven minutes.
Six dimensions.
One honest score.

Before you invest time and money in European market entry, know exactly where you stand. The EU Readiness Scan assesses your real position across six critical dimensions — and tells you what needs to be in place before the first customer conversation.

7
Minutes
6
Dimensions
18
Questions
Free
No signup
Start the Scan Now Or book a call with Mike instead
Sample Score Output
Anonymous · EU Compliance SaaS · Inbound
ICP Clarity
75
Regulatory Compliance
40
Product-Market Fit EU
62
GTM Model
55
Team Readiness
80
Financial Runway
65
Overall Score
63/100
Verdict
Market Ready
Programme II
Score Bands

What your score means

Your score is not a judgment — it is a starting point. Every company begins somewhere. The score tells you what work needs to happen before European market entry makes commercial sense.

55–100
Ready for Programme II
Your fundamentals are in place. You have a clear ICP, a credible regulatory position and a GTM model that works for EU buyers. You are ready to build pipeline now.
→ EU Market Entry Programme · first conversations in 6–8 weeks
30–54
Start with Programme I
Solid potential, specific gaps. Typically: regulatory position unclear, ICP too broad or value proposition not yet reframed for EU buyers. Programme I gives you the intelligence to fix this.
→ EU Market Intelligence Programme · 3 weeks · fixed deliverable
0–29
Programme I is your starting point
Significant groundwork needed before customer conversations make sense. This is not a rejection — it is an honest assessment that protects your investment. Programme I tells you exactly what to fix and in what order.
→ EU Market Intelligence Programme · book a 30-min call first
Six Dimensions

What we're actually measuring

Each dimension has three questions. Each question has four answer options weighted 0-25. Together they give a composite score that reflects real EU market readiness — not surface-level optimism.

01
ICP Clarity
Can you describe your ideal European customer in one sentence — sector, company size, job title, specific pain? EU enterprise buyers require precision. A vague ICP means no introductions.
Questions: Target definition · EU buyer profile · Decision-maker mapping
02
Regulatory Compliance
Which EU regulations apply to your product, and what is your current compliance status? GDPR, NIS2, AI Act, CRA, DORA, NEN 7510 — each has commercial implications before the first meeting.
Questions: Applicable regulations · Current status · Roadmap
03
Product-Market Fit EU
Does your product solve a problem that EU buyers recognise — in language they use? US metrics like HCAHPS or FTE savings may need reframing around compliance, sovereignty or workforce efficiency.
Questions: Problem recognition · EU value drivers · Local references
04
GTM Model
Direct, indirect or hybrid? Your channel model depends on product type, price point, sector and market maturity. The wrong model doesn't just slow you down — it burns introductions.
Questions: Channel strategy · Partner model · Sales cycle design
05
Team Readiness
Who manages the EU relationship on your side? EU buyers expect continuity, local language capability and someone with decision-making authority accessible in their timezone.
Questions: EU point of contact · Language · Decision authority
06
Financial Runway
EU enterprise sales cycles run 6–18 months. Each programme runs per quarter — no long-term commitment required upfront. You evaluate results at the end of each quarter before renewing.
Questions: Runway duration · Budget allocated · Board commitment
EU Readiness Scan

Start here. Takes 7 minutes.

Answer honestly. This is not a sales qualification — it is a diagnostic. The more accurate your answers, the more useful your score.

Question 1 of 18 · ICP Clarity
Why This Matters

Three things the scan tells you

🎯
Where the real gaps are
Not a general readiness feeling — specific scores per dimension. A score of 80 on team readiness and 20 on regulatory compliance tells you exactly where to focus your next 60 days.
💶
What it will cost to get market-ready
Your score maps to one of three fixed-price programmes. Each programme has a defined deliverable, a defined timeline and a defined price. No hourly billing. No retainers. See all programmes at /services/
📅
How long until first customer conversations
Score 55+: first conversations within 6–8 weeks via Programme II. Score 30–54: Programme I delivers your EU intelligence in 3 weeks, then you decide on next steps. Score 0–29: Programme I first — it tells you exactly what needs to happen before market entry.